• Market Awareness through our personal network in Art of Living
    • We plan to expand awareness about our brand through word of mouth, email and social media outreach to our meditation group. The current number of people in this worldwide network is over 300 million. This could go viral because we train our employees in the same meditation that the Art of Living teaches. Many participants will find it exciting that this is being incorporated into a business and they likely will buy our products and share them with others.
  • Awareness through other like minded groups
    • Besides Art of Living, there are scores of other groups involved with vegetarianism, organic food, Non GMO food, gluten free food, soy free food, yoga, vegan food, Ayurveda, social justice, Millennials and more.  These are “our people” because we answer their needs in ways no one else does.
  • Facebook ads
    • We plan to advertise on Facebook to the above mentioned groups.
  • Expanding Social Media presence
    • Our marketing partner, Kickfire Marketing, is expert in creating and maintaining social media on multiple sites. They will be facelifting our Facebook page and ads and creating a presence for us on other social sites. They are extremely good at driving traffic to  websites through their social media work and developing and nurturing a loyal fan base.
  • Our Kiva Loan
    • We’re very excited to be partnering with the wonderful folks at Kiva! We’re currently crowdsourcing a $9,000 loan on Kiva, partly to fund our current launch but mainly to expand awareness to a much larger pool of potential customers who care about our social impact.
  • Target Market to Drive National Store Expansion
    • We have a a small and growing number of rabidly loyal fans and aim to nurture and grow this raving fan base significantly. In our newsletters and blog we will share a rich blend of useful, mind bending articles, recipes, Ayurveda tips, ancient lore, fairy tales, fan stories, new photos, updates and more.
    • We will reward these loyal fans with free product when they get us onto shelves of new stores. Demos may be involved in this too.
    • One large benefit of this approach, rather than driving only toward expansion through grocery stores and distributors, is that our revenue is much higher when we sell retail. The more retail sales we do, the more we bring in as we grow the company. This will help to offset the high cost of our ingredients because of our extreme purity standards and become profitable faster. 
  • Local Organic Stores and Farmers Markets
    • In addition to a large online base, we will get our products onto local store shelves, starting with the purest and most organic first!
    • Good Earth market in Fairfax has the highest Organic and Non GMO standards that we have ever seen in a grocery store. For this reason we are totally value aligned and we intend for this to be our first local retail outlet. We will do regular demos there to develop a firm local fan base.
    • We will participate in local Marin farmers markets 
  • National Expansion
    • Once we have a good base of local stores we will expand regionally and nationally through natural distribution channels.
    • The first distributor we would like to be carried by is Dove Distributors. They are based in California and bring products to stores in the Western region of the country. They only carry vegan organic food, so they are completely aligned with us!
  • New Product Introduction
    • As we develop a larger customer base for our dry mixes, we will introduce our line of veggie burgers that is sprouted, baked and frozen. 
    • We will continue to introduce new types of products as we develop them.
  • Education on Ayurvedic Science
    • Ayurveda is a blue sky untapped market. Since our products incorporate wisdom from the ancient science of Ayurveda, this is an important area to make our customers aware of. It dovetails closely with other areas of food including organic, gluten free, plant based, regional and vegetarian. Once it becomes a trend, awareness will spread quickly.