Over the last few years, our name, Prana Foods, has begin to come into question. When we trademarked it back in 2009, we were the only food company with the word Prana in it. Of course there's the clothing company, but that's in a different industry.
When we trademarked it, we did it ourselves instead of getting an attorney, and we only trademarked one category--breakfast foods, for our only product at the time which was pancake mix. We didn't even trademark it for baking mixes, which would have been smart. We also didn't trademark (or even think about, honestly) other categories of food that we might expand into later.
Fast forward a few years, and Prana, though generic, has become a very popular word for food companies! This is a good thing--because it shows that we were on or ahead of trend, even then. (And we still are.) Now there is a snack company in Canada called Prana, a Prana Chai based in Oregon and many other Prana thises and thatses. And, if we're honest with ourselves, the reason we chose Prana Foods in the first place was because we couldn't think of anything better at the time.
The purpose of a trademark, of course, is to avoid confusion and protect your brand. Obviously, although we had trademarked "Prana Foods" FIRST (and believe me I've been pretty self righteous about that!), it was not effective in avoiding confusion and making sure people knew who we were. So we accepted the inevitable and started the brainstorming process.
One new thing we've added to our "menu," as you know, is social impact. In fact it's the most important thing we do. Besides offering game changing gluten free foods, we're making a difference to the world while we do. This is important to Millennial buyers and anyone who cares about people, and society, around them.
And so, Prana to the People is born. We trademarked the name on June 8th, with the help of a specialist trademark attorney this time around. We're thrilled with the new name! There's enough similarity to allow a smooth brand transition. When that word came up, our Brand Pillars came clearly into view. Most of all, Prana to the People implies social impact, right in the name. And of course, with our attorney's help, we trademarked it for our current categories and all possible categories of expansion. And because it's not generic, we will protect it mightily in case anyone else tries to encroach on our term.