We're shopping for new packaging in China!

Shopping for food packaging is interesting business. You might think since our last post here several months ago that a lot would have happened in between! Well, ideally, it would have. But the way things work sometimes can be slower. Designing and ordering packaging is SUCH a fiddly business! Once you decide on a design, then the option of pre-printed vs labels has an effect on the design. And the size of the labels has a big impact on price. And whether they’re metallic and embossed…and on and on. And the more you order, the less it costs. So you have to be really sure, test it and test it again.

So you decide based on cost. And then make mockups in several sizes and take it to the store and see how it looks. That was Blessing’s idea. What a blessing Blessing is! (you read about her before, or you will when you scroll down.)

So then you iterate the design again.

So after MONTHS in this same process, we’re finally ready! Our designer is making final changes that will be ready next week.

And now we’ve reached out to over 50 (yes you read that right!) bag manufacturing companies in China.

What I figure is, the companies here that we buy from are going to order from China anyway. So let’s eliminate the middlepeople and see if we can cut the cost to 1/3. That’s my goal. We don’t have the answer yet. Just one quote so far, which was the same minimum and same price per bag as the lowest cost American option. But they spoke perfect English and they’re right next to Hong Kong. Based on some logic, that might be the high rent district. So we’re continuing our conversations with companies deeper in Shenzhen, with possibly lower rent and definitely less in the way of English skills. But they have Google translate. And we have a willing translator.

I’m excited to see where this will go!

And now… here’s a drawing of our final type and size of bag which we’re sharing with possible Chinese custom printed bag suppliers. By the way, the 3/4 inch at the top is to give us plenty of space for heat sealing. Our heat sealer is premium and easy to use because it seals a whole 1/4 inch. And it’s easier work sealing them (and lower labor cost) if there’s a little room for error.

et Voila! We’ll share more news when we have it.


We started a rebrand

Once we decided to change the name, we realized it will have an important ripple effect on the whole business.  It will change our marketing, our copy, our packaging, and maybe even our product offerings.

We began the process with a Copywriter, who helped us understand our "brand soul" and write our Brand Pillars. Then we worked with a Marketing Expert who helped us visualize the new brand, including the pillars, into a new and amazingly beautiful kind of packaging.

The rebrand, though complicated, has made things simple. Prana to the People makes Game Changing Gluten Free Foods with a Social Impact. Our brand pillars are in progress, and we'll update our whole website when they are complete.  And we'll give you a special "behind the scenes" update here too. :)

Part of our rebrand also involves changing our product offerings. That does NOT mean we will reformulate. Our cookie mix is pretty well perfect, and we intend to leave it that way.  BUT, some people prefer fewer chocolate chips. Some prefer no chips, or are allergic to chocolate, or want to add nuts.  While our sales numbers have been incredibly strong when we demo, a few still walk away due to the price.  Our rebrand involves AB testing (well, ABC testing really) of different options.

Here are the new options and price points we are currently testing:

  1. 42% Chips (original) - The bag costs $10 and makes a baker's dozen 2 inch cookies.
  2. 21% Chips (light) - The bag costs $8 and makes 18 2 inch cookies.
  3. 0% Chips (naked) - The bag costs $5 and makes 18-24 2 inch cookies. 

In the spirit of bringing Prana to the People, we'd like to make sure we have at least one reasonably-priced offering that all communities feel they can afford, and our Naked cookie mix is a great way to do that. People seem to love the $5 price point. Once all our research is done, we'll include that in the behind the scenes update.